Search engine advertising is one of the most popular forms of pay per click (PPC) model. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Generally through the use of ad platforms such as: Google Ads or Bing Adcenter. We mainly use Google Ads for search engine advertising campaigns as this is the most popular search engine.
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Because you only pay when a user actually clicks on your adverts, it can be good value for money. You can choose to spend as much or as little as you like.
You can choose your audience according to demographics like location, language and device.
PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
As you run your campaigns, you can make many small adjustments to improve based on what works best for your specific campaign.
You will see an impact of any PPC efforts almost immediately.
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