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Hays digital salary guide

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Creating a digital salary guide

Hays is the leading global specialist recruitment group; operating in 33 countries and serving over 20 specialisms.

THE PROJECT

CHALLENGE

Hays Recruitment is renowned within its industry for its high quality printed salary guides.

The salary guide is an integral part of the Hays business and forms a valuable resource for people to gain information about their current and future job roles.

Our challenge was to take this offline success and replicate it online.

APPROACH

The first step was to look at Hays’ accumulated data from the past 10 years, before analysing information on target audiences.

This allowed us to design a personalised, interactive version of the guide, using data relevant to individual users.

OBJECTIVES

  • Transform salary data into an attractive, engaging online experience for both clients and candidates
  • Establish the Hays Salary Guide as the first place candidates and clients think of or find when they are researching salary information online
  • Generate leads by encouraging users to consider searching for new employment
  • Facilitate opportunity for Hays to cross-sell services in multiple specialisms
THE EXPERIENCE
 

UX

Simplicity. Accessibility. These were the two key UX objectives for consideration throughout the project.

Once completed, the digital guide was deployed for thorough testing by an external UX testing agency to ensure this criteria had been achieved.

Accessibility was key to achieve the key goals set by Hays

 

SIMPLICITY

Simple iconography was used and user journey-led features accompanied clear call to actions.

A ‘quick tour’ function was implemented to allow users to easily navigate the guide and discover features of most interest and relevance.

THE DATA

DATA FLOW

JOBS

Hays required relevant jobs to be displayed to the user, based on their data input.

By cross-referencing user data with Hays’ data, we were able to serve users with relevant career opportunities; helping achieve the end objective of lead generation.

Interactive graphs were used to present large amounts of data

 

GRAPHS

Simple, animated graphs were used to clearly depict data, with the option to tailor results using drop down options.

Displaying percentages and financial information in this way allows users to easily digest key information.

TARGET AUDIENCE

The potential audience for this project was vast, with the guide’s intended audience being any working professional with an interest in making career comparisons.

The target audience also included people who had previously obtained a printed version of the salary guide, with the intention of encouraging them to make the transition to the more accessible digital version.

USER CONVERSION

Once a user has submitted their data, the tailored information generated highlights if their current role is in line with national averages.

This information prompts exploration of other career opportunities.

This is facilitated by Hays featuring tailored job opportunities which invite the user to register with Hays, or apply directly for the role.

WANT TO WORK WITH US?

0844 871 7291

hello@huddled.media