A SaaS CRM platform built from the ground up — giving professionals and growing teams a modern, secure environment to manage client relationships without the overhead of legacy tools.
SaaS CRM platform
Full Laravel PHP & Next.js build
Bank-level 256-bit encryption
GDPR compliant architecture
The Challenge
Professionals and growing teams were navigating a market dominated by bloated enterprise platforms or underpowered entry-level tools. Neither delivered what modern teams actually needed — a focused, secure, and scalable environment that was fast to adopt and easy to extend. Huddled Hub was conceived as a purpose-built alternative: structured around real workflows, not feature checklists.
Platforms like Salesforce and HubSpot required significant onboarding investment and ongoing configuration — creating friction for teams that simply needed a reliable client management environment.
Many smaller CRM tools lacked the security standards required to manage sensitive client data, leaving teams exposed to compliance risk and the reputational damage that follows.
Disconnected data states between team members created conflicts and inconsistencies — with no reliable mechanism to keep everyone working from the same version of the truth.
Pre-built dashboards in off-the-shelf tools rarely matched how teams actually measured performance — forcing manual data exports and bespoke spreadsheet analysis.
The Build
A centralised client overview with status tracking, activity history, task management, and follow-up reminders — giving teams a complete picture of every client relationship in one place.
256-bit encryption and full GDPR compliance baked into the platform from the ground up — not retrofitted. Client data is handled to the standard users expect from regulated industries.
Conflict-free data synchronisation ensures every team member is always working from the latest state — regardless of device or location — with no manual refresh required.
Configurable dashboards with exportable reports and real-time metrics — built to surface the data that matters rather than presenting a generic view of platform activity.
CSV import tools and structured migration pathways from platforms including Salesforce and HubSpot, alongside flexible integrations with existing team workflows and tooling.
The Result
Huddled Hub launched to an active user base, validating both the product concept and the scalability of the underlying architecture.
High retention across the user base reflects the quality of the core experience — teams that adopt the platform continue to use it as a primary client management tool.
A next phase of development introduces machine learning capabilities — including smart suggestions and automated workflows — extending the platform well beyond its initial feature set.
Ongoing Development
Huddled Hub is not a delivered project — it is a live product that continues to grow. New features, integrations, and platform capabilities are developed on an ongoing basis, with AI-powered tooling forming the next major phase of the roadmap.
The platform is architected to support this evolution — modular, scalable, and built on a codebase designed for long-term extension rather than short-term delivery.
Active retainer
New module development
Third-party integrations
Incremental feature expansions
Structured sprint delivery
Stack
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