Wow curtains is an online e-commerce store selling made to measure roman blinds and curtains in a range of designer fabrics available at a fraction of the price of competitors.
There were several big challenges to overcome with Wow curtains. The first was creating a user friendly e-commerce store which made the process of buying custom curtains and roman blinds online, easy. The second was launching this store and highlighting the products in an already saturated market.
We decided to build a custom WordPress site to display the 600 plus fabrics wow curtains offers. We then added functionality to allow customers to customise and add extras to curtains and roman blinds. We also added a calculator function which automatically calculates the price and shipping costs depending on the volume of fabric being ordered, shipping location and added extras.
Once the word press site had been built we launched the marketing campaign. We designed a detailed multi-channel marketing strategy which included SEO, Facebook adverts, email and organic posts across Facebook, Twitter and Instagram to provide comprehensive reach to new customers and reengagement with people who had already visited the website.
- Web design and development
- Search engine optimisation
- Social media marketing
- Email marketing
- Organic marketing