The Tax Refund Company has been a loyal client of Huddled Media for many years, with as many as 1 in 3 taxpayers on PAYE being owed a Tax Refund it is of the utmost importance that we, Huddled Media could create a system which was user-friendly, intuitive and could aggregate all the data necessary to direct the website user to the page that was most relevant to them depending on their individual tax or pension requirements.
- Created an aggregate data system that records data whilst generating unique landing pages dependent on the user’s individual needs for a Tax Refund.
- Implemented a system to allow the loyal Patrons over at The Tax Refund Company a way to claim multiple tax years at once.
- Black Box Testing, due to the nature of the Tax Refund business – It was completely necessary to formulate a method to test the data and programming logic without seeing the sensitive information provided by The Tax Refund Companies clientele and themselves.
- Google Analytics integration to record the successes of the uniquely generated content on users and to conduct further A/B testing in order to improve conversion rate optimisation.