PPC stands for Pay Per Click. Sometimes it is referred to as CPC or Cost Per Click. It is a targeted form of advertising that shows targeted ads on search engines such as Google, Bing and Yahoo. Each ad is keyword driven so offers hyper relevant content to the “searcher” or potential customer and offers the easiest and fastest way for a person to click through to the product or service they are searching for.
Bid-based PPC is where the advertiser competes in an auction against other advertisers with the highest ranked ad appearing first. Ad ranking is dependent on keyword quality, ad copy and landing page relevance – this is where effective PPC management makes all the difference. As a Qualified Google Partner, it’s our job to ensure your adverts are highly targeted, relevant and deliver the maximum return on investment you can achieve.
As a certified Google Partner, it’s our job to ensure your adverts are highly targeted, relevant and deliver the maximum return on investment you can achieve.
We constantly monitor all aspects of a campaign to make sure there are no areas that are building up any unwanted traffic or costs. We make the most of your money and make sure that all the users who visit your site are likely to convert into a lead.
We use a variety of methods, such as keyword research, to fully optimise PPC campaigns and to make sure your ads are highly targeted to the audience most likely to convert. Optimisation is an ongoing process so we monitor how every campaign is progressing and make changes accordingly for the best results.
We will always ensure that your PPC campaign is optimised so that your company gets the most out of the advertising cost and generates the best ROI possible.
Effective search engine marketing is a powerful tool to generate new customers or leads – or to improve brand awareness.