Creating a digital salary guide

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About Hays

Hays is the leading global specialist recruitment group; operating in 33 countries and serving over 20 specialisms.

The Challenge

Hays Recruitment is renowned within its industry for its high quality printed salary guides.

The salary guide is an integral part of the Hays business and forms a valuable resource for people to gain information about their current and future job roles.

Our challenge was to take this offline success and replicate it online.

Our Objectives

  • Transform salary data into an attractive, engaging online experience for both clients and candidates
  • Establish the Hays Salary Guide as the first place candidates and clients think of or find when they are researching salary information online
  • Generate leads by encouraging users to consider searching for new employment
  • Facilitate opportunity for Hays to cross-sell services in multiple specialisms


Simplicity. Accessibility. These were the two key UX objectives for consideration throughout the project.

Once completed, the digital guide was deployed for thorough testing by an external UX testing agency to ensure this criteria had been achieved.


Simple iconography was used and user journey-led features accompanied clear call to actions.

A ‘quick tour’ function was implemented to allow users to easily navigate the guide and discover features of most interest and relevance.

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